Portfolio — Commercial
Collaboration with Chef Rubia to create a Celebrity-Chef brand from his cooking passion.
Section 01
Rubia came to me with an idea of creating a Celebrity Chef brand. Celebrity imagery being my speciality and design being my background, the brand took off — within a year he travelled to North Africa and Zimbabwe, invited as a renowned Kenyan chef, and received extensive media coverage including prime-time news segments. To capitalise on his momentum we developed a product line: a barbecue sauce (Chef Rubia Homemade BBQ Sauce) and a food delivery service (Charrd Grill). Check him out at chefrubia.com